Hello Sunshine
Impact
IF/THEN® partnered with Hello Sunshine, a part of Candle Media, on three projects connecting storytelling, community, and opportunities for girls to imagine their futures. Alongside Ally Financial, the partners produced The Rise, a five-part documentary series on Peacock exploring the growth of women’s professional sports, featuring voices including Billie Jean King, Napheesa Collier, Candace Parker, Tony Hawk, Ilona Maher, and Hilary Knight. The partnership also supported Sunniefest, an immersive festival for girls ages 13–18 held at Pegasus Park in Dallas in 2025, with conversations, interactive experiences, and Spotlight Sessions designed to inspire confidence, creativity, and connection. Extending that work, Sunnie released the STEM Is Everywhere playbook in partnership with IF/THEN®, featuring stories from women in STEM, activities, journaling prompts, and a quiz to help girls explore their curiosity and recognize how STEM connects to the things they already love.
In the partnership announcement, Executive Producer Lyda Hill said, “this partnership with Hello Sunshine is more than a media investment–it’s about showing girls that they belong in STEM. Together with Hello Sunshine, we will tell stories about the future we envision – where every girl is empowered to pursue her dreams in STEM and beyond, driving innovation and solving our biggest global challenges. We are excited about a diverse slate of new projects with Hello Sunshine that will illuminate science in the world around us and highlight the vital roles women play in STEM fields, making sure their stories are told, celebrated and amplified.”
Learn more about Hello Sunshine