Mission Unstoppable is a media franchise that puts a spotlight on women who lead inspiring careers in science, technology, engineering, and math (STEM). The Raben Group set out to evaluate the philanthropically-funded franchise’s ability to inspire the next generation to consider STEM careers and analyze how charitable organizations might consider the approaches employed by Mission Unstoppable to shift culture. Storytelling is a tool to change culture and can be even more powerful when coupled with complementary social impact programs and initiatives.
In this resulting Mission Unstoppable White Paper, we find that by utilizing consistent mission-driven messaging through entertainment media that is psychologically rooted in storytelling theories, Mission Unstoppable leverages a successful method for driving impact and narrative shifts around women leaders in STEM. This approach can be employed by philanthropic organizations and mission-driven brands in partnership with existing programming and grants to maximize impact across various issue areas.