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STEM Pioneers in Action

IF/THEN® COLLECTION

Transforming the visual world around young people.

EXPLORE THE COLLECTION

The IF/THEN® Collection is the largest free digital library of photos and videos celebrating contemporary women in STEM and their inspiring jobs.

Content commissioned by IF/THEN® is featured on the Collection and designed for use both on and off screens, including 5,000+ digital assets valued at more than $20 million.

The National Girls Collaborative Project (NGCP) and the Association of Science and Technology Centers (ASTC) played critical roles to help launch the Collection in 2020. Through these and other strategic distribution partnerships - from classroom walls to textbooks - content from the IF/THEN® Collection reached an in-person audience of more than 50 million and can be seen at more than 200 science centers across the country.

In 2024, Lyda Hill Philanthropies selected the Museum of Science in Boston to acquire the Collection and manage the platform, which will remain a free resource to educators and for non-commercial use.

Content Goals

The IF/THEN Collection will continue to:

01

Shift cultural perceptions of who works and thrives in STEM

02

Pique girls’ interest in STEM careers through exciting and relatable content

03

Provide museums, educators, nonprofits, parents, and students with high-quality STEM content for free

04

Empower AAAS IF/THEN® Ambassadors by providing resources to help them better share their stories

  • 15

    In-person views of content displayed at 180+ museums

  • 2

    Students using textbooks featuring IF/THEN® Ambassadors

  • 89

    Children viewing Collection content in museums left thinking anyone can do science

More about The Collection
Select Portfolio Examples

Accelerating Change for Women & Girls in STEM

A closer look at content creation and distribution projects

McGraw Hill – Textbook Content

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Girl Scouts of America – STEM Career Exploration Badges

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DonorsChoose – IF/THEN® Innovation Challenge

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Discovery Ed – Career Connect

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American Association of Science and Technology Centers – IF/THEN® Gender Equity Grants

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McGraw Hill – Textbook Content

Changing textbooks forever

One of the most exciting IF/THEN® Collection partnerships yet is with leading textbook publisher McGraw Hill. Their brand new K-12 science curricula now spotlight dozens of AAAS IF/THEN® Ambassadors in print and digital textbooks. Districts in Texas and Florida markets that selected McGraw Hill as their curriculum provider implemented the materials during the 2024-2025 school year. This partnership is sure to have a sustained impact for years to come as millions of students and educators will be inspired by AAAS IF/THEN® Ambassador stories. 

Learn more about McGraw Hill




Girl Scouts of America – STEM Career Exploration Badges

STEM career exploration badges

Girl Scouts of America’s STEM Career Exploration Badges are unlocking the world of STEM for young girls. Brownies, Juniors, and Cadettes are diving into the world of science, technology, engineering, and math and discovering how STEM can make the world a better place. In addition to learning new skills, they are meeting amazing STEM mentors, participating in virtual field trips, and learning from interactive digital resources. Girl Scouts are even discovering passions that can lead to amazing careers in ways they may have never imagined! 

Learn more about Girl Scouts of America’s STEM Badges




DonorsChoose – IF/THEN® Innovation Challenge

Bringing IF/THEN® Collection content into classrooms

In 2020, IF/THEN® teamed up with education nonprofit DonorsChoose to launch the IF/THEN® Innovation Challenge—a collaboration aimed at helping teachers across the country tap into the vast resources of the IF/THEN® Collection. IF/THEN® ran a campaign on DonorsChoose that offered a free set of “This Is What a Scientist Looks Like” classroom posters featuring images of IF/THEN® Ambassadors and a dollar-for-dollar matching program to support teachers creating DonorsChoose projects using the Collection. The result? 1,630 DonorsChoose projects requesting classroom resources funded and over 400,000 students in 1,155 schools were inspired by the power of STEM!

Learn more about DonorsChoose




Discovery Ed – Career Connect

Introducing STEM role models to classrooms

The IF/THEN® partnership with Discovery Education is sparking a STEM revolution in classrooms across the country! By combining the power of Discovery Education’s platform with the inspiring stories from the IF/THEN® Collection, this collaboration is helping to make STEM and STEM careers come alive for students and teachers alike. With access to interactive resources, engaging videos and lesson plans featuring real-life STEM role models, as well as virtual classroom visits from STEM role models, students can see themselves in the world of science, technology, engineering, and math. This partnership is all about providing the tools to make STEM careers learning fun, relevant, and accessible for everyone.

Learn more about Discovery Ed




American Association of Science and Technology Centers – IF/THEN® Gender Equity Grants

Achieving gender equity in museums and science centers

The Association of Science and Technology Centers (ASTC) and IF/THEN® have awarded over $300,000 to 27 science centers and museums to promote gender equity using the IF/THEN® Gender Representation Toolkit. This innovative resource helps museums assess and improve gender representation in exhibits, websites, programs, and signage, driving meaningful change toward showcasing a more inclusive view of STEM. Museums also gain access to ASTC’s IF/THEN® Project Library, a rich collection of downloadable exhibits and activities celebrating women in STEM. 

The IF/THEN® Champions Network, a collaboration between ASTC, the National Girls Collaborative Project (NGCP), and Lyda Hill Philanthropies, builds on the success of the IF/THEN® Collection, which has already reached 7 million people through museums. The network unites organizations and individuals committed to advancing gender diversity in STEM. Members receive materials featuring IF/THEN® Ambassadors, such as wall decals, tote bags, and stickers, and benefit from new resources that amplify stories of women in STEM. With 121 members across 73 organizations, the network is growing rapidly, fostering greater inclusion where curiosity and learning thrive. 

Learn more about ASTC