TV, Film, Media

The Ad Council – Super Bowl Ad

Impact

TODAY anchors star in STEM-focused PSA

There is no better way to send a STEM message to a broad audience than with a Super Bowl Sunday ad! In the PSA, the anchors from TODAY take a trip back in time, imagining themselves as students in the ’70s and thinking about their future careers—specifically, STEM!

Created by Deloitte Digital and the Ad Council in collaboration with Lyda Hill Philanthropies, the commercial aired during Super Bowl Sunday 2022 and was also featured in two TODAY segments. Savannah Guthrie and her fellow anchors, Hoda Kotb, Al Roker, Craig Melvin, and Carson Daly, explore cool careers that didn’t even exist in the ’70s but are totally a thing today. The PSA also shines a light on real-life role models (and IF/THEN® Ambassadors) Tiffany Kelly, Mitu Khandaker, and Karina Popovich.

Watch the PSA 

Learn more about The Ad Council

GoldieBlox – Fast Forward Girls

Docuseries showing that STEM is for everyone

Developed in partnership with the American Association for the Advancement of Science & Lyda Hill Philanthropies, GoldieBlox’s Fast Forward Girls is a live action docu-style show where girl influencers meet real life women in STEM and try out an on-the-job challenge.

In the show, girls are introduced to a diverse group of characters who excel in the world of STEM—whether it’s coding, robotics, or engineering—and viewers get an inside look at how these young inventors tackle real-world challenges, come up with creative solutions, and inspire others to do the same.

Through this dynamic mix of storytelling and hands-on exploration, girls can see how fun and fulfilling a career in STEM can be, while learning key skills that will help them take on any problem, big or small. Each episode features young girls working on exciting projects, discovering new tech, and solving problems in their communities, all while demonstrating that STEM is for everyone.

It’s an empowering, educational, and entertaining series that proves girls can be the leaders, innovators, and changemakers of tomorrow. GoldieBlox’s Fast Forward Girls shows that with creativity, confidence, and curiosity, girls can shape the future and have fun doing it!

Learn more about GodlieBlox’s Fast Forward Girls

Kode with Klossy – Techsetters Podcast

The podcast for gen-z changemakers!

Techsetters is the ultimate podcast for Gen Z changemakers—by Gen Z, for Gen Z! Produced by Kode with Klossy and IF/THEN®, the third season was hosted by Kode with Klossy alumni Etasha Donthi and Maria Herne. They chat with an inspiring range of guests, who open up about their journeys into tech and entrepreneurship, sharing both their challenges and triumphs. These changemakers spill the tea on how they’re making a difference in the world and the lessons they’ve learned along the way.  Founded by Karlie Kloss in 2019,  Kode with Klossy is on a mission to create more opportunities in tech for those who need them most. Through summer camps and programs, Kode with Klossy is empowering a new wave of diverse young women to code, thrive, and change the future of tech!  

Learn more about Kode with Klossy

E-Line Media – Beyond Blue

Gaming meets ocean conservation

Lyda Hill Philanthropies partnered with a proverbial “who’s who” of ocean conservation and exploration to support E-Line media’s Beyond Blue video game. Combining world-class game makers, and some of STEM’s leading ocean experts, E-Line embraced their pioneering inclusive development process to create an experience that fosters a deeper connection between gamers and the ocean. Explorer-gamers unlock ‘ocean insight’ mini-documentaries as they explore the mysteries of our ocean through the eyes of Mirai, a woman deep-sea explorer and scientist. Beyond Blue delivers an immersive experience of the wonderous places and diverse species that sustain our planet. The game empowers ‘virtual explorers’ to see, hear, and interact with the ocean in a way that inspires action to support ocean conservation and appreciation for the planet’s beating blue heart.

Learn more about Beyond Blue

NBC and the Tokyo Olympics

Video series highlights STEM at the Olympics

Released during Women’s History Month and coinciding with the Olympic torch lighting in Greece in 2020, NBC launched “Changing the Games: Women in STEM at the 2020 Tokyo Olympics & Paralympics,” a 10-part video series highlighting women STEM professionals who work behind-the-scenes to support Olympic and Paralympic athletes. Sponsored by IF/THEN®, the series was designed to inspire young women and girls to consider STEM careers while leveraging the global appeal of the 2020 Tokyo Olympic Games.

Episodes feature women STEM experts and athletes discussing how science, math, psychology, and other STEM fields contribute to athlete preparation.  Topics range from preparing for the heat and humidity in Tokyo to the role that math and statistics play in beach volleyball. 

Learn more about Changing the Games

Project Runway

STEM on the Runway

The prevalence of STEM careers in the fashion industry may not be familiar to the casual observer, but highlight their role on a popular primetime television show produced by a supermodel and viewers are likely to see the connection and the career possibilities.  That’s exactly what IF/THEN® did with producer Heidi Klum when it took over an episode of Project Runway in 2019.  

The role of innovation and technology has grown in fashion design and designers are increasingly tasked with incorporating advanced technologies like 3D printing, CAD software, and sustainable materials in their creations.  Collaboration with STEM professionals meant exploring the intersection of fashion with fields such as engineering and environmental science, and showcasing how modern designers must balance creativity with technical skill in a rapidly evolving industry. 

Learn more about Project Runway