Brooklyn, New York
“We’ve become a data-driven organization — every decision we make has a reason behind it.”
Growing women’s sports from off the court! Caiti Donovan is Head of Data and Strategy at the WNBA, where she helps shape the league’s future by using data to understand fans, expand audiences, and drive new revenue opportunities. She turns numbers into action—helping women’s sports grow bigger, stronger, and more visible than ever. A longtime advocate for equity in sports, Caiti has also founded and supported organizations dedicated to creating more pathways for women athletes around the world.
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