Leading with heart—and changing the game! As the first Black woman CEO of an NBA team, Cynt Marshall made history as CEO of the Dallas Mavericks, guiding the organization through a bold culture transformation and rebuilding trust across the franchise. After a 36-year career at AT&T, she brought her deep business expertise and values-driven leadership to the Mavericks – proving that strong culture and data-driven decision-making are powerful competitive advantages on and off the court.